I like to think of myself as an “consumer behaviour insight expert.” Let me prove it to you.
Consumer Insight
Gathering various sources of data, information and knowledge, to move from everyday findings to relevant and actionable strategic insights …
Marketing Research
From project scoping, brief writing, management of stakeholders and research agencies, questionnaire design, review and analysis, developing recommendations, working on debriefs and promoting the use of research throughout an organisation…
Monitoring & Evaluating Behaviour Change
- Collection of baseline data at the beginning of interventions or policy changes and evaluate after agreed timescale.
- Develop complex and diverse evaluative approaches for community and population-level interventions or programmes.
- Develop methods for synthesising and interpreting results across studies conducted in different localities, policy environments and population groups.
- Formulate rigorous and transparent methods for assessing external validity and for translating evidence into practice.
Delivering Engaging and Interactive Seminars and Workshops
To SME on a range of business and marketing topics